Since the onset of the COVID-19 pandemic at the beginning of the year 2020, most economies and businesses around the world took a sharp and unexpected turn that they were not prepared for. The halal beauty industry is no exception. Most halal beauty industry players have been adapting themselves to face the economic challenges arising due to the on-going pandemic.
Before the COVID-19 pandemic hit the economics around the world, the halal beauty industry was generally considered a future-proof business as there was a huge demand for halal beauty products from Muslim women all over the world who were affluent and wanted to express themselves uniquely. However, the pandemic shattered their hopes of continuing their successful march. They were forced to reassess their situation in light of the existing economic and business realities. This article attempts to list up the strategies the halal beauty industry has been following to cope with the economic challenges arising due to the pandemic.
Strategies The Halal Beauty Industry Is Following Since The Pandemic Started
- Renewed focus on online communities
- Multiple approaches across multiple touchpoints
- Temporary service pivots for the current landscape